The days of dial-up internet are so far behind us that they’ve practically been forgotten. Today’s digital users expect a speedy, seamless, and intuitive web experience, and they quickly become frustrated when they can’t find what they’re looking for. Enter AI chatbots. With their instant responses and breadth of knowledge, AI chatbots are transforming customer […]
Benefits of AI Chatbots Read More »
The advent of the internet revolutionized the advertising industry. Suddenly, instead of hoping potential customers would drive past their billboards or catch their radio commercials, companies could target people searching for relevant terms online. What a game-changer! Who wouldn’t want to target potential new customers at the exact moment they were searching for a solution
The Benefits of Google Ads Read More »
Generative AI is certainly having a moment. Wherever you turn, people are using it to explore, create, replicate, and innovate — sometimes in exciting and revolutionary ways, other times in concerning and predatory ways. Soon, it may pave the way for a new era in neuroscience, reduce traffic jams in California, accelerate research into humanoid
How Will Google’s Search Generative Experience Affect Google Ads? Read More »
As AI continues on its path of world domination — just kidding! I think? I hope? — you might have heard that many search engines, from titans of the industry to fledgling start-ups, are building algorithms that use generative AI to answer users’ queries. We discussed this topic in more detail in our last blog
How Will Generative Search Impact SEO? Read More »
Think search results have been feeling a bit stale lately? You’re in luck! Many search engines, including global behemoth Google, are embracing a new approach to the online search experience that incorporates generative artificial intelligence (AI). That’s right — in addition to creating art, writing essays, engaging in conversations, and mimicking human voices, AI is
What Is Generative Search? Read More »
If you’ve noticed an unprecedented wave of Google Analytics spam in the past two weeks, you’re not alone. This is unlike anything we’ve seen before. It appears some spammers have managed to overpower Google’s protective measures and infiltrate numerous websites. Most Google Analytics 4 (GA4) accounts under our management have been impacted. So, should you be
Noticed an Influx of Google Analytics Spam? Read More »
A website without structure is like a foggy, roadless town. Navigation? Next to impossible. Isolation? Inevitable. Frustration? Inescapable. After all, how can you know all the pages that exist on the site if you don’t have a guide to reach them? Even if you did know which pages were present in theory, how could you
Site Structure for SEO Read More »
A new era has arrived in Google Analytics! Google Analytics 4, also known as GA4, has replaced Universal Analytics (GA3) as the search engine’s primary analytics platform, and as of July 1, 2023, GA3 stopped collecting new data. Now that the flow of new data has stopped, it’s time to make the switch if you haven’t
Counting Conversions in GA4 Read More »
One of the primary goals of online marketing is to get potential consumers’ eyes on your website and keep them there. After all, if someone spends a long time perusing your website, there’s a higher likelihood that they’ll purchase a product, request a quote, give you a call, or complete whatever sort of conversion you prefer. So, it’s
Should Links Open in New Windows? Read More »
When you invest in Google Ads, you likely have several specific goals, or campaign objectives. Perhaps you’re hoping to see your sales increase by a certain amount or you want to improve your monthly web traffic. Or, maybe you want your ads to compel people to pick up the phone, sign up for a newsletter,
Google Ads Not Showing Up in Search Results? Read More »
Quick question! Do you want your ads to be strong or weak? Strong, right? Who wouldn’t prefer that their ads be as strong as possible? The issue is that Ad Strength may not mean exactly what you think it means. So, if you look at your Google Ads campaign and notice your ads have low
Ad Strength in Google Ads: What It Is and Why It Doesn’t Always Matter Read More »
GROW YOUR BUSINESS
