Author name: 417 Marketing

If you’re like most people, you keep your smartphone nearby at all times and use it for numerous tasks throughout the course of each day. It wakes you up, it helps you communicate with friends and family, it guides you to new places, it updates you on current events, and it always satisfies your curiosity. […]

In the past month or so, did anything odd happen to your Google My Business listings? Did you believe your listings had disappeared only to find that they had been filtered? Did you notice a giant spike in your rankings? What was going on? Although Google didn’t announce any algorithm updates, SEOs in the know

In October of 2015, we cheerfully announced that Santa might be bringing us a new Penguin algorithm for Christmas. As you all know, the Man with the Bag didn’t pull through. However now, one year later, Google has finally released Penguin 4.0. Recently made a part of Google’s core algorithm, Penguin penalizes websites that use

When is the last time you opened a phone book? Small businesses (and their curious customers) no longer rely on those old-fashioned tomes. Instead, they use the Internet and search engines like Google to quickly and easily communicate with each other. To ensure that you’re getting the most out of your online marketing efforts, check

There is nothing more frustrating than waiting for a sluggish webpage to load. Not forgetting where you parked your car, dropping your phone in the toilet, stepping in dog poop . . . Okay, some things are more frustrating than waiting for a webpage to load, but you can’t deny that being patient is difficult

We’ve heard it straight from the horse’s mouth: Google will be boosting its mobile-friendly algorithm in May. The search engine began using mobile-friendliness as a ranking signal on mobile searches last year, but they’ve decide that it is time to fully embrace the formula by increasing its effects. If all goes well, the update should

I don’t want to knock anyone off their high horse, but let’s be honest: starting a blog is a piece of cake these days. In an hour or less, you can establish your own little “corner of the Internet” and publish your first post. Although I doubt that this breakneck blog will be the best

If you’re keeping up with the world of SEO, you may know that Google has been warning against using sneaky mobile redirects for some time. Now, they’ve gone from talking the talk to walking the walk—that is, they’re working on a new penalty that will reprimand webmasters who have these redirects in place. So, what

If I only had a brain! Like the Scarecrow in the The Wizard of Oz, Google’s bot has finally received a brain! A brain of sorts, anyway. On October 26th, Google announced the newest piece of their influential algorithm: RankBrain. Although the system has been right under our noses for months now, fully live and

Cross your fingers, folks—Santa might be giving us a new Penguin algorithm for Christmas! Yesterday at SMX East, a search marketing conference and expo, Google Webmaster Trends Analyst Gary Illyes stated that the next Penguin refresh will be released in the “foreseeable future.” He added that he hopes it will arrive by the end of