Author name: 417 Marketing

Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive experiences on your website. Not only are its data-driven insights completely free, but also they’re tidily assembled in one convenient tool. Plus, last month Google […]

For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 is nonexistent! Though it feels like it’s been a lifetime since then, in reality it was just 18 months ago. And for those of us

We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent behind search queries, BERT processes words in relation to all the other words in the query, not one-by-one in order. This neural network-based technique for

We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human experience is one of the best ways to judge a website’s worth. After all, despite all the technical jargon and preening for search engines, the

Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the shoes, the cashier takes forever to appear at the desk, and the credit card reader seems . . . sketchy. At another store, the merchandise

According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating to any other pages on your website. A bounce rate is “the percentage of all sessions on your site in which users viewed only a single page.”

Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, aiming for #1 is a natural human impulse. This desire for dominance comes out in full force when businesses are competing to be #1 on

When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that reflected searchers’ newfound preference for searching on mobile devices. The updated index would predominantly use the mobile version of a webpage’s content when evaluating the