I’m sorry you had to hear it from me . . . but it seems that Google PageRank is dying. Though not yet dead as a doornail, it is almost certainly on its death bed. PageRank’s support has slowly been waning over the years. Google doesn’t offer it on most web browser toolbars anymore and […]
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Last week, Google announced the addition of a new animal to their zoo: Google Hummingbird, the most recent update to the search engine’s algorithm. Unlike past updates Panda and Penguin, Hummingbird is a full-on revamp. This is the first time since 2001 that Google has made such a dramatic change, according to the company’s search
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How in-tune are you to the top web design trends for 2013? In case your answer is “not very”, we’ve compiled a list of the top web design trends for 2013 to get you all caught up. Well until 2014, that is . . . Fixed Header Bars Fixed header bars are featured on a
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Last Updated: December 9, 2019 If you asked everyone you know to list their topmost fears, spiders would likely sit comfortably in the top five (after public speaking and death, naturally*). Creepy, crawly, and quick, even small spiders can make a grown man jump. But when it comes to the internet, spiders do more than spin
How Do Web Crawlers Work? Read More »
YouTube is an instrumental piece of the social media landscape. Not just because it’s a great place to watch videos of South Korean superstars, but because it can be used to increase your ranking in local search results. Everyone knows how important and influential YouTube is these days, spiders included. So if you use YouTube optimization
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Everyday, thousands of people are jumping up on imaginary soapboxes to taut the greatness of their favorite things. They might post their preferred websites on Facebook or tweet the best new songs and videos. They might pin links to delectable recipes or cool new products on Pinterest. Companies, of course, are tapping in to this
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Whether you’re optimizing your website for search engines, vying for popularity, or searching for a job, one piece of advice always rings true: it’s all about who you know. If you want your website to rank high, you have to spend some time learning how to build links—and not just any links! As we’ve already
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Although their breadcrumbs were eaten by a bird and they were nearly eaten by an old witch, Hansel and Gretel’s seemingly clever idea survives today. No, we don’t use breadcrumbs to find our way home (we have cellphones for that), but we do use them to find our way back to the home-pages of websites.
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Every year, you probably waste hours of your life meandering around on the Internet. Maybe you’re bored or procrastinating or maybe you just can’t find what it is you wanted. Isn’t it frustrating when you have to dig through a company’s website in order to find something incredibly simple like an e-mail address, a return
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Last week we investigated on-page SEO, comparing on-page optimization to the tip of an iceberg. Well, jump in your submarine because this time around, we’re going beneath the surface to the hidden part of the iceberg: off-page SEO. But what is off-page SEO and why is it so important? What Is Off-Page SEO? So what
Search Engine Optimization 101: What is Off-Page SEO? Read More »
Search engine optimization is a lot like an iceberg. From your little viewing boat, the mass of ice (the SEO) looks like a small, jagged island. If you didn’t know any better, you might think that was the entirety of it. But beneath the surface, much of the body is hidden, leaving only that tiny
Search Engine Optimization 101: What is On-Page SEO? Read More »
Search engine optimization is like a puzzle. While there are proven ways to boost your ranking, many facets of SEO rely on trial and error. Different puzzle pieces are involved and their importance fluctuates all the time. Marketers can agree on the importance of some tools and tricks, but there is still a lot of
Search Engine Optimization 101: What Are Meta Tags? Read More »
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